Its the sound of doing battle with a soon to be defanged Grim Reaper
You went to nursing school at a time when nurses still wore those funny, starchy white hats, back when sexual harassment and even physical abuse were expected hazards of the profession. You have seen…
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What is Product Marketing? PMM 101
This is the first in a long series of articles I’m writing to better the craft that is Product Marketing. While still a young field, a lack of real understanding in this field, leads to two problems forming a “Catch 22”.
Thus, companies hire bad product marketers, who don’t provide value to the business. The company then believes it’s not as valuable, thus not spending enough budget and resources in the department. We train not enough people on strong Product Marketing, and the circle continues.
It’s my hope in these articles that as practitioners and hiring managers, we can understand what good looks like and uplift this career path. The more people I can help become better product markets, the better value they will bring to their businesses, the more value a company will place on Product Marketing, and the more jobs they will open for this position.
Ask yourself what Product Marketing means to you before continuing on with the rest of this article. If your first instinct was that Product Marketers are great content and headline writers, who really know how to market their products — while technically not wrong, you’re missing about 90% of our job.
While yes we are ultimately responsible for the narrative, we put into the market, it’s how we get there that is hypercritical. There are 7 primary pillars of Product Marketing, which form the basis of the work we do that fuels far more than just messaging and content
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