3 Types of Financial Dashboards for More Strategic Decision Making

The average financial dashboard might look pretty. But more often than not, it’s not nearly as useful as it should be.

The problem is that financial dashboards make everyone feel like they’re running the business effectively-when in reality, they’re stuck in an inefficient, siloed cycle with the numbers.

While sales and FP&A use their dashboards to look ahead, accounting is tracking many of the same metrics to look backwards. And even though you have an executive dashboard that tries to bring the two together, you still aren’t basing business decisions on real-time insight into your financial numbers.

A good sales and marketing financial dashboard gives the leaders in those departments insight into critical key performance indicators (KPIs) that drive strategic, forward-looking decision-making.

These teams are likely already using out-of-the-box reporting with tools like Salesforce and HubSpot to monitor some key financial KPIs. But the financial data available in those tools is incomplete.

Without deeper financial context, sales and marketing leaders can’t solve tough strategic challenges. They’ll see that the pipeline changed, but they won’t know why. They’ll see they’re behind on next quarter’s revenue goals but won’t know how many reps they’ll need to catch up or how long it will take those new reps to ramp before they can contribute in a meaningful way.

It’s finance’s job to give sales and marketing the complete picture. Give them the information they need to set goals accurately and plan the headcount to hit their numbers. This sales and marketing financial dashboard example helps you do that.

The 11 metrics that make up this sales and marketing dashboard are:

Finance teams need a dedicated dashboard that helps them quickly identify operational issues and pinpoint exactly how to solve them, freeing up time for more strategic tasks.

The value of a financial performance dashboard comes from giving operational finance functions an at-a-glance view of the numbers and action items as they close the books.

Normally, the end of each month comes with the same cycle of investigation. The previous month’s numbers come in, finance reviews for anomalies in the data, and then manually identifies and resolves any operational issues. For example, you might notice that cash out is unusually low compared to the previous month. You’ll need to dig into your spreadsheets to figure out which bills you haven’t paid and adjust the numbers once you’ve sent out the checks.

A better financial performance dashboard doesn’t just highlight the numbers-it surfaces the action items you need to investigate to maintain the company’s financial health.

Building a financial performance dashboard like this example in a Mosaic canvas reduces the amount of time you spend investigating operational issues.

The 10 financial performance metrics that make up this dashboard are:

The right dashboard can help CFOs and their teams assume a more strategic advisory role for the business.

Traditional, backward-looking finance functions haven’t been able to play this part. They’ve been too bogged down in past numbers to give executives at-a-glance insights into big-picture financial data that can drive strategic decision-making.

When executives have real-time insight into financial metrics, they can speed up the board deck prep process and unlock the strategic value of board members. And they can make more informed decisions about things like the product roadmap, pricing changes, and resource allocation.

This executive financial dashboard example gives a SaaS C-suite all the information they need to make better strategic decisions. It overlaps a bit with your financial performance dashboard, but it cuts out the strictly operational metrics that executives don’t need.

The nine metrics that make up this executive dashboard are:

The average financial dashboard-even a powerful one built with a BI tool-is a poor collaboration tool. It surfaces the numbers but fails to bring other business stakeholders into the financial conversation.

Mosaic’s canvas solves this problem. It’s part dashboard, part living document, letting you easily create, monitor, and share the right financial information with the right people at the right time.

Mosaic canvases do more than just give you a basic visualization of your financial data. They’re interactive sandboxes for collaboration, allowing anyone in the business to drag-and-drop charts and graphs, update scenario planning to see the financial impact in real time, and add context to the numbers with text comments.

A collaborative finance function is one that can clearly tell the story behind financial data to anyone in the business. That level of clarity is critical to strategic decision-making. And it’s why Mosaic canvases are the future of financial dashboards.

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