IT Security Processes to Protect Against Ransomware

Ransomware is a type of malware that threat actors use to infect computers and encrypt computer files until a ransom is paid. After the initial infection, ransomware will attempt to spread to as many…

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What Successful Marketing Companies Know About Project Management

Whether it’s employing communication software or hiring a specialized marketing project manager, there are many things that marketing companies can learn from the world of project management. Here are just a few ways marketing companies are benefiting from project management principles.

Goal-setting, especially in a systematic and repeatable manner, is one of the hallmarks of project management functionality. Set what you want to achieve, figure out how you’ll get there, what it will take and when it will be done by, then measure success based on those estimates. For successful marketing companies, having clearly defined objectives both gives a target for teams to aim at as well as giving clients confidence that you are doing what you say you will.

When it comes to communicating the value and progress of your marketing projects to clients, this kind of visibility can be the difference between a one-off project and a long-lasting relationship.

It’s an old adage to “say what you’ll do and to do what you say,” but it’s also one that fits very well for how Agile project management functions. There’s less lone wolf, maverick behavior and more constructive collaboration. This is true for all project management, but especially if you are implementing Agile as a marketing project manager.

Increase your business agility with Clarizen’s project management software

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